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Faber Company provides a suite of automated tools to improve digital marketing productivity, such as MIERUCA SEO, and resources (human resources, education, consulting) to solve diverse and complex issues related to digital marketing, based on the worldview of ‘realising “marketing zero” from frontier knowledge’. The company also provides resources (human resources, education and consulting) to solve diverse and complex issues related to digital marketing.
Interesting things, objects and originality have always come from the frontier. By focusing on knowledge, ideas and talents (frontier knowledge) that have gone unnoticed by the public, we want to reduce the number of people in the world who think that they are forced to sell unnecessary things. Ultimately, the Faber Company's role is to eliminate the boundary between seller and buyer, i.e. to realise ‘marketing zero’ and to increase the number of knowledge seekers in the world.
MIERUCA (stands for “Visualise” in Japanese) is a series of products supporting various digital marketing activities.
The world is full of various marketing information and methods, and there is no right answer as to what should be trusted and what should be adopted. In order to realise Faber Company's mission of “marketing zero”, the mission of the Product Development Group is to systemise the sophisticated skills of our proud “craftsmen” (= Faber) and deliver them widely and universally.
Technical Implementation
The ability to shape products and features through technical means such as design, implementation, and testing. This includes selecting methods of realization, considering quality, and balancing technical costs.
Operational Reliability
The skills and systems necessary to continuously and stably operate developed software. This involves a proactive approach to preventing issues and recurrence through incident response, monitoring, eliminating reliance on individuals, and supporting collaboration.
Strategic Alignment
The ability to establish strategies and plans based on objectives and outcomes, and to execute them. This includes goal setting, establishing appropriate milestones, risk management, and connecting with the business, all of which are evaluated based on forward-thinking efforts.
Outcome Delivery
The ability to successfully complete set missions or projects as tangible outcomes. This encompasses scope management, collaboration with stakeholders, and coordination across multiple areas, reflecting the team's or organisation's capacity to deliver results.
Organizational Impact
The ability to positively influence those around you to enhance the overall results of the team or organization. This includes information sharing, mentoring, documentation improvement, recruitment, and internal and external communication, all aimed at expanding value beyond one's boundaries.
